Tuesday, November 16, 2010

Facebook ad campaign and Lake Tahoe Summer Project

About a month ago I got an email from Facebook saying I had a $50 credit towards an ad campaign. I'm only the administrator for one Fb page (Lake Tahoe Summer Project), so it was pretty easy to decide how to apply the $50 credit. As 2011 Summer Project applications were set to go live on Nov 1st, I decided to see what happened if I ran an ad for the LTSP targeted towards the following group:

- Live in the United States
- Age 18-22 inclusive
- who "like" Campus Crusade for Christ
- who are in college
- who are in the class of 2012, 2013, or 2014
- who are single or in a relationship

This currently works out to 17,320 profiles. I decided to pay per impression (instead of pay per click) and see what happened. The bid was 40 cents/1000 impressions, though it looks like we're getting a better deal than that. The stats so far are below:

Getting 17 clicks for just a little over $5 bucks seems like a good deal (especially $5 free bucks). Have you done anything with Facebook ad campaigns? Seen any results? What do you think about the ad itself (above right)? It's kind of tiny, and you can't see peoples faces, but you definitely see that you'll be on a beach in Lake Tahoe under the mountains and the blue sky with lots of other people, right?

The project group picture is great, but if I had to do it again I might use this photo instead. It was taken at the 2010 LTSP, and you can follow these two distinguished staff members on twitter here and here.

Cheers to Facebook, LTSP, and staff hunt!

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