Friday, September 3, 2010

Facebook pages, video, and event promotion

Campus Crusade for Christ regional Winter Conferences have been one of my favorite things about being on staff. Lives are changed, hearts are surrendered to the Lord, and momentum is generated heading back to help reach the campus and ultimately the world. But step one is just getting people there.

For a number of years, part of promoting our regional Winter Conference was having someone produce a video that was then burned to DVD and sent out to all our campus leaders. Some people would like the videos, some thought they could be better, some didn't use them. But the bottom line was that video and other media promotion had to happen from "the center out". Everyone depended on a few people to make something good and then make the best of what they got.

As my wife says, that is "so two-thousand late".

Our conference (and most of our regional teams, events, and ministry venues) now have a Facebook page. Think how this changes things:

- We can post a video immediately with almost no distribution cost and have it shared an unlimited number of times.
- If there isn't a good video, you can add your own. With the iPhone 4 (and other new smart-phones), you've got HD video ready to go. Talk to a student that had their life changed at the conference? Record it in their dorm or at the union building and upload it in 720p to the Fb page.
- Want to get others thinking about some aspect of the conference? Write it on the wall and ask for feedback. Better yet, take a short video interviewing a few people about it.
- Make a funny video about some aspect of conference. Post it to the Fb page.
- Want to really go crazy and produce some great, high production value promo video for your campus? Well, why not make one that the whole region could benefit from and post it to the Fb page?
- Want to help build momentum for the conference? Interview people on camera that are going and have them answer why they are excited about it. Then post it to the Fb page.

This is scratching the surface of social media 101. It's time to think and brainstorm under the new paradigm of "everyone a contributor". Of course, this has application that goes far beyond a Winter Conference.

What other ideas are cooking out there to use Facebook, video, and social media to accelerate our mission of turning lost students and faculty into Christ-centered laborers? 

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